Reading…Give It a Shot!
Lighting the lamp. Lighting imagination


Parents, are you looking to motivate your readers at home? Our Reading… Give it a Shot! collector cards can help. We have Calgary Flames, Canadian Wildlife and Species at Risk collector cards in sets of 24  ready to send out to you. It’s FREE, easy, your kids simply track their minutes in order to collect the full set of cards. For instance, if the goal is to read 75 minutes a week (15 minutes a day) after reaching that goal they are awarded a card. To sign up please email the following:

Name, address including postal code, number of students and cards preferred (Calgary Flames, Canadian Wildlife or Species at Risk to Cleo Howe at We will send the sheets of cards directly to your home along with the reading tracking sheet.

Scroll down to see examples of the  Reading… Give it a Shot! cards.


In 1995, TEPF identified an exciting opportunity to:

  • promote literacy,
  • strengthen existing reading programs in schools, and
  • encourage parents to share in their children’s reading.

The Reading…Give it a Shot! program was created working with founding partner, the Calgary Flames.

Reading is viewed as the best way for children to develop skills that will benefit them for a lifetime. By encouraging reading, this program opens the minds of elementary school students to a world of knowledge and imagination. Reading is a gift, and Reading…Give it a Shot! helps students bring this gift to life.

Thanks to the Calgary Flames, the Calgary Flames Foundation, ConocoPhillips Canada, One Transport Group, and DATA Communications Management, TEPF continues to encourage students to discover the joy and benefit of reading.

NEW: Species at Risk collector cards are here in 2020! Students can now use Species at Risk, Canadian Wildlife as well as the Calgary Flames collector cards. Calgary Flames cards are available to schools in Southern Alberta, from Red Deer south only.

Registrations are accepted throughout the year from schools, community organizations, youth serving agencies and home school educators across Alberta. Note: In the fall Calgary Flames trading cards are from the previous year’s roster.

Canadian Wildlife Cards, in partnership with Canadian Geographic, collector cards are available to schools across Alberta.

The Calgary Flames players collector cards are available to schools from Red Deer south.

NEW! Species at Risk Cards will be available in 2020. Species at Risk cards come with Fun Facts on the back and have been created with the assistance of the Calgary Zoo and their conservation experts.







How it works

Students can earn Calgary Flames hockey, Canadian Wildlife or Species at Risk collector cards based on the amount of minutes they spend reading. Teachers have the flexibility to determine the best literacy strategy for their classroom. The goal for students is to collect the entire set of collector cards.  

Click here for the RGIS Student Tracking Sheet

Become a part of
the program today.

Player Visits, Calgary Area

Calgary area schools that have 100% of students participating in Reading…Give It A Shot! are eligible to receive additional recognition, thanks to the generous support of the Calgary Flames Foundation.

Every year a Calgary Flames player and Harvey the Hound visit one Calgary school to meet the students and sign hockey cards! This year it could be yours.

**not available outside of the Calgary area

If you have any questions, or require additional information regarding Reading…Give It A Shot!, please contact

Thank you to our sponsors who support
Reading…Give it a Shot! and its goals:

Interested in supporting Reading…Give it a Shot?