Reading...Give it a Shot!

Lighting the lamp. Lighting imagination

This program is open for all youth in Alberta! Whether your kids are in class, hubs or learning at home we encourage you to take advantage of our free literacy program.

In 1995, TEPF identified an exciting opportunity to promote literacy, strengthen existing reading programs, and encourage parents to share in their children’s reading.

The Reading…Give it a Shot! program was created working with founding partner, the Calgary Flames.

Reading is viewed as the best way for children to develop skills that will benefit them for a lifetime. By encouraging reading, this program opens the minds of children to a world of knowledge and imagination. Reading is a gift, and Reading…Give it a Shot! helps students bring this gift to life.

Thanks to the Calgary Flames, the Calgary Flames Foundation, DCM and One Transport Group TEPF continues to encourage students to discover the joy and benefit of reading.

NEW: Species at Risk collector cards are here! Kids can now use Species at Risk, Canadian Wildlife as well as the Calgary Flames collector cards. Calgary Flames cards are available to youth in Southern Alberta, from Red Deer south only.

Registrations are accepted throughout the year from schools, hubs, parents, community organizations, youth serving agencies and home school educators across Alberta. Note: In the fall Calgary Flames trading cards are from the previous year’s roster.


Launching in January of 2021, we will be offering free books to youth in Calgary that qualify. These books will focus on empowering girls, diversity, Indigenous beliefs and mental health. Stay tuned for more information. For more information contact Cleo Howe.

Canadian Wildlife Cards, in partnership with Canadian Geographic, collector cards are available to schools across Alberta.

The Calgary Flames players collector cards are available to schools from Red Deer south.

NEW! Species at Risk Cards will be available in 2020. Species at Risk cards come with Fun Facts on the back and have been created with the assistance of the Calgary Zoo and their conservation experts.

30815Students Reached in 2019-20

739560Collector Cards Distributed in 2019-20

251Schools Reached in 2019-20

How it works

Participants can earn Calgary Flames hockey, Canadian Wildlife or Species at Risk collector cards based on the amount of minutes they spend reading. Educators have the flexibility to determine the best literacy strategy for their classroom. The goal is to collect the entire set of collector cards.  

Click here for the Reading  Tracking Sheet

Become a part of the program today.

Player Visits, Calgary Area – Suspended Due to COVID

Calgary area schools participating in Reading…Give It A Shot! are eligible to receive additional recognition, thanks to the generous support of the Calgary Flames Foundation.

Every year a Calgary Flames player and Harvey the Hound visit one Calgary school to meet the students and sign hockey cards! This year it could be yours.

**not available outside of the Calgary area

If you have any questions, or require additional information regarding Reading…Give It A Shot!, please contact

Thank you to our sponsors who support
Reading…Give it a Shot! and its goals:

Interested in supporting Reading…Give it a Shot?