Lighting the lamp. Lighting imagination

This program is open for all youth in Alberta! Whether your kids are in class, hubs or learning at home we encourage you to take advantage of our free literacy program.

In 1995, TEPF identified an exciting opportunity to promote literacy, strengthen existing reading programs, and encourage parents to share in their children’s reading.

The Reading…Give it a Shot!program was created working with founding partner, the Calgary Flames.

Reading is viewed as the best way for children to develop skills that will benefit them for a lifetime. By encouraging reading, this program opens the minds of children to a world of knowledge and imagination. Reading is a gift, and Reading…Give it a Shot! helps students bring this gift to life.

How it works

Participants can earn Calgary Flames hockey, Canadian Wildlife or Species at Risk collector cards based on the amount of minutes they spend reading. Educators have the flexibility to determine the best literacy strategy for their classroom. The goal is to collect the entire set of collector cards.  

Canadian Wildlife Cards, in partnership with Canadian Geographic, collector cards are available to schools across Alberta. The Calgary Flames* players collector cards are available to schools from Red Deer south.

Registrations are accepted throughout the year from schools, hubs, parents, community organizations, youth serving agencies and home school educators across Alberta.

*Note: In the fall Calgary Flames trading cards are from the previous year’s roster.

Students Reached in 2019-2020
Collector cards distributed in 2020-21
Schools reached in 2019-2020

It costs $210 for a classroom to participate in Reading... Give it a Shot.

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